For makers who have more ideas than they can afford to test

A page for every product you haven't made yet.

Mock up an idea, give it its own shareable link, and let your audience tell you what's worth making — before you spend a penny on samples, studios, or stock.

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app.ecomatter.ai/admin/dashboard

EcoMatter dashboard home with a Good morning greeting, workspace area tiles, and today's top actions.

You know how to make products. We help you find what to make next.

We believe companies creating sustainable products can have a huge positive impact on the planet and society. But the early stages of product development are often expensive, uncertain and wasteful.

EcoMatter helps keep that test lightweight.

Animated walkthrough of EcoMatter validating a product idea before production.

The validation loop

Make the idea prove itself before you pay to make it.

EcoMatter turns the messy stretch between "I have an idea" and "I should make this" into one practical workflow.

idea 1linen tote
idea 2ceramic cup
idea 3wool scarf
idea 4gift set
01 / Capture

Capture your surplus of ideas.

You already have more concepts than you can make. Get them out of your head and onto a board built for deciding what deserves attention.

no sample
02 / Mock up

Test it without a photoshoot.

See your idea as a finished, on-brand product shot before samples, studios, or production runs enter the conversation.

Photoshoot bottleneck removed
03 / Publish

Give every idea a "would you buy this?" page.

Spin up a coming-soon waitlist page for each concept, your stand-in for pre-orders while the idea is still cheap to change.

teaser post
launch caption
email opener
story hook
04 / Tease

Generate the drop content, not an agency brief.

Create teaser and announcement posts that match your brand, so the validation page has something real to travel with.

idea 1
idea 2
idea 3
idea 4
05 / Decide

Let demand pick your next product.

Waitlist and interest numbers show which concept is worth taking into sampling, and which one can wait.

Program proof

Part of the Venture Builder Incubator.

EcoMatter was part of the Venture Builder Incubator, delivered through the University of Edinburgh, Bayes Centre, and Techscaler.

Bayes Centre
Venture Builder Incubator

Built by a maker, for makers.

Let the waitlist pick your next product.

Start with one idea, one email field, and no upfront production spend. We'll invite you into early access when your spot opens.

free to start · no card · takes a minute · by joining you agree we may email you about early access. Privacy policy